Why 'splash pages are bad SEO optimization
The intro page, better known as splash pages are web pages that serve mainly to welcome on the homepage. The intro pages are usually built in flash or a big picture but not be seen by the spiders as they were models on the catwalk. For the other search engines are the parameters and are certainly not to carettere aesthetic, but related to the content and the information sought by surfers.
There are many reasons not to have a page intro / splash on its website.
Let's start with usability issues.
* Welcome to vostrosito.com. Click here to enter! Protrà you look cute from the point of view of the owner of the site, but users will bother in having to make a further click every time they visit your site.
* A user who has already been on your site, wants to see the content of the site itself, not a message that tells you to enter. Users are to find some kind of information, and there is no reason why you should not find it without that extra click.
* The web pages intro often shown great images or flash files that take a long time with slow connections. A user who visits your site will not appreciate having to wait for it to load these images. In addition, these images or flash animations these, not only steal bandwidth users, but also the hosting band that involve extra costs from the hosting provider.
These were only some of the matter of usability, but they are nothing compared to what is involved in SEO optimization of the site.
* Each link carries a degradation factor in the passage of page rank to your web page, so as to avoid redundant stream of infinite pagerank. This means that with a page intro, actually been intercepting the link should point to your home page and you are transferring only part of the value of pagerank to the actual content. All this indicates that having a page intro, were intentionally devaluing the inbound links to your home page, making it lower your ranking on search engines.
* Search engines love content. Give them a picture or a flash intro on the first page of the site, does not seem to provide a source of information that a user might search for. This means that, without content, your ranking on search engines will be lower.
* These intro pages, are usually set only once and is never more change. Search engines love fresh content (lately more than ever before). If the home page of its website is a page intro, the search engines may seem that you do not update your site often and could begin to indicizzarvi more slowly. This means that every time you add another item, page or any other content, you will have to wait longer before this page is indicizzata.La flash technology has to tell him a problem with the search engines, even when it is not used on a splash page.
'Cause the ADSENSE capture the attention of GOOGLE!
Often and 'tend to think that a site needs to be done and left them still, not be the most' touching, but this 'solution rather restrictive and destructive over time because' the search engines once they see that your web pages are not affected, they will visit much more 'rarely and this is' the 'beginning of a descending phase and to which' do not get better. Not taking into account the lack of aesthetics of an advertisement would be better to insert some ADSENSE frame with the aim of giving mobility to arguments within our website. With this inclusion ovvieremmo to continuous manual intervention to ensure, however, to our space online visit "crawlers" or "spiders" that search engines are acquiring data.
The positioning
The importance of positioning on the web.
Your company is the best, offering unique products and services on the market. The your products are what every potential customer is looking for. Perfect, is not it ?. The only question now is "how can I communicate effectively, how do I find?".
In recent years, the Internet has exploded, now anyone browsing the web to search for information or to buy what they need, that they are computer peripherals or tickets to travel last minute.
A website is necessary for any company to be visible and to be traced as quickly from your prospective customers.
But not enough to have a lovely site, elegant or a "window" that shows in your products. Of course, attractive graphics is a great help to keep visitors on your web pages. At this point, however, you need to let you find who you're looking for on the web.
Here comes the placement.
Positioning: essential operation?
But you say what is the position? Why do I need? How much is it? I really serve? Can I help it?
We try to explain it quickly, in a nutshell is the solution to prevent your site from being dispersed in the millions of websites in the network.
The positioning is closely related to the functions of search engines, the base from which every person search something on the internet (see google).
A practical example, if in any search engine a user types the keyword "digital camera", because it is a photography enthusiast, will appear at the end of the search an endless list of sites.
Clearly, the user will click on the first that will appear in the list, as is normal, but if yours is at number 246 what do you think will happen?
That's right, the user will fail because it will have on your never found what he needs in the sites that are positioned at the top before you get yours.
This is the importance of having a well located site: be the first and most visible in the network.
This is, in broad terms, the main reason to be present in the first pages of search engines, if you wish to explore with one of our consultants do not have to do is get in touch with us.
